Seafood Sustainability

The simple fact is our oceans are soon to be in trouble. Our world's fish stocks are disappearing from our seas because they have been over fished or harvested using damaging fishing practices. To keep our favorite seafood plentiful for us to enjoy and to keep it around for future generations, we must act now.

As a shopper, you have the power to turn the tide. When you purchase seafood from fisheries using ocean-friendly methods, you reward their actions and encourage other fisheries to operate responsibly.

At Whole Foods Market, we demonstrate our long-term commitment to seafood preservation by:

• Supporting fishing practices that ensure the ecological health of the ocean and the abundance of marine life.
• Partnering with groups who encourage responsible practices and provide the public with accurate information about the issue.
• Operating our own well-managed seafood facility and processing plant, Pigeon Cove Seafood, located in Gloucester, Massachusetts.
• Helping educate our customers on the importance of practices that can make a difference now and well into the future.
• Promoting and selling the products of well-managed fisheries.